Doreen Sams
(Full Professor)

Georgia College & State University (GA)

international business, marketing analytics, marketing strategy, environmental sciences, management, economics, pedagogy, marketing research

About Me

Doreen Sams is a Professor of Marketing at Georgia College & State University. She has a Ph.D. in marketing from University of South Florida. Dee teaches masters level International Business, and undergraduate level marketing research and digital analytics. Since 2005, she has supervised over 250 undergraduate marketing research projects for community partners across the country, several of which have been presented at conferences and/or published in journals. She has developed and conducted marketing study abroad programs in Spain since 2012. She serves in two administrative roles at the university in addition to serving as a marketing professor. She served as the Course Lead for the Georgia WebMBA (International Business course) since 2008 as well as the university faculty coordinator for Mentored Undergraduate Research & Creative Endeavors since 2012. Her personal academic research spans services marketing, brand communities, public policy, sustainability, pedagogy, and international issues. Her sustainability research includes a co-authored book chapter in Handbook of Sustainable Water Use and Management, eds Walter Leal Filho and
Vakur Samer. She has presented at 60+ academic and practitioner conferences
across multiple countries and States. She serves on the editorial review boards
for multiple journals and conferences and has served as editor for a special
edition of the Journal of Transformative Learning.

Publications

  • Doreen Sams, “Integrating Undergraduate Research into the Curriculum Institute Proposal,” Council on Undergraduate Research, March 2014.
  • Doreen Sams, Rebecca McMullen, Jennifer Hammack, and Robin Lewis , “Undergraduate Research Nuts and Bolts: GC Grassroots to Institutionalization,” Proceedings National Council on Undergraduate Research, 2015.
  • Cynthia Rodriguez Cano and Doreen Sams , “Advancing Cognitive Moral Development: A Field Observation of College Students,” Journal of Academic and Business Ethics, 2010.
  • Karen Berman, Doreen Sams, and Joanna Schwartz , “Attendance at College Theatre Events: Contributions Beyond Culture,” The American Journal of Arts Management, 2017.
  • Jeniffer Sams and Doreen Sams , “Art Education as a Vehicle for Social Change: An Empirical Study of Eco Art in the K-12 Classroom,” Australian Journal of Environmental Education, 2017. Pages 1-20
  • Janna Parker, Doreen Sams, Amit Poddar, and Kalina Manoylov , “Congruency in Water Conservation Behavior: Is What We Say What We Do?,” Journal of Consumer Marketing, 2018. Pages 644-658
  • Doreen Sams, Karen Berman, Steven Jones, Amy Pinney, Kalina Manoylov, Christine Mutiti, Samuel Mutiti, Allison VandeVoort, and Caralyn Zehnder , “Building Research into Undergraduate Curricula: Georgia College & State University Moves Full STEAM Ahead,” CUR Quarterly, 2016. Pages 4-14
  • Doreen Sams, Rosalie Richards, Robin Lewis, Rebecca McMullen, Jennifer Hammack, Larry Bacnik, and Caitlin Powell , “Empirical Study: Mentorship as a Value Proposition (MVP),” International Journal of the Scholarship of Teaching and Learning, July 2016.
  • Doreen Sams, Rosalie Richards, Robin Lewis, Rebecca McMullen, Larry Bacnik, Jennifer Hammack, and Caitlin Powell , “Measuring Self-Efficacy and STEM-Fluency as Value-Added Outcomes of Undergraduate Research Mentoring: Scale Development,” CUR Quarterly, 2015. Pages 23-30
  • Doreen Sams and Minna Rollins , “Cross-Cultural Communication via Videoconferencing: Strategies for a Successful International Marketing Assignment,” Journal of Business Diversity, 2015.
  • Anne Hoel, Sarit Levy, Doreen Sams, Sherry Robinson, Minna Rollins , “Sustainability and Education Methodologies: Various Ways to teach the Business Curriculum,” Review of Higher Education and Self-Learning, Winter 2013.
  • Doreen (Dee) Sams, Gregg Kaufman, and Brian Mumma , “Beyond the Classroom Product Offering: Product Analyses by Two Distinct Customer Groups,” Review of Higher Education and Self-Learning, 2012.
  • Doreen Sams and Phil Sam, “ROA / ROI-Based Load And Performance Testing Best Practices: Increasing Customer Satisfaction and Positive Word-of-Mouth Advertising,” ,” Journal of Information Systems Technology & Planning, 2012. Pages 49-59
  • Doreen Sams and Phil Sams , “Software Security Assurance a Matter of Global Significance: Product Life Cycle Propositions,” Journal of Technology Research, Feb 2012. Pages 1-9
  • Doreen Sams, “US Commercial Food Safety: Consumers Assignment of Responsibility Within the Value Chain,” International Journal of Business and Social Science, 2011. Pages 6-14
  • Coleen Sams and Doreen Sams , “Best Practice in Developing Critical Analyses: An Empirical Study of Self-Efficacy from an Interdisciplinary Perspective,” International Journal for the Scholarship of Teaching and Learning, 2011.
  • Doreen Sams, Mohammad Ayub Khan, and Monica Ospina , “Across the Great Divide: Management, Culture, and Sustainability Across NAFTA region,” Journal of Academic and Business Ethics, July 2011. Pages 1-19
  • Cynthia Rodriguez Cano and Doreen (Dee) Sams , “Body Modification and Young Adults: Predictors of Intentions to Engage in Future Body Modification,” Journal of Retailing and Consumer Services, 2010. Pages 80-87
  • Cynthia Rodriguez Cano and Doreen (Dee) Sams , “The Importance of an Internal Marketing Orientation in Social Services,” International Journal of Nonprofit and Voluntary Sector Marketing, April 2009.
  • Cynthia Rodriguez Cano, Doreen (Dee) Sams, Joanna Schwartz , “The Job Stress-Job Performance Relationship in the Social Service Encounter,” The International Journal of Nonprofit and Voluntary Sector Marketing, 2009. Pages 83-93
  • Cynthia R. Cano, Doreen Sams, and Joanna Schwartz, “Is Socially Responsible Behavior Good Business? An Investigation of Tomorrow’s Business Leaders,” Journal of Social Responsibility, 2008. Pages 491-203
  • Fernando Jaramillo, Robert Nixon, and Doreen Sams , “The Effect of Law Enforcement Stress on Organizational Commitment,” Policing: An International Journal of Police Strategies & Management, 2005. Pages 321-336
  • Doreen Sams, Rosalie Richards, Robin Lewis, Rebecca McMullen, Larry Bacnik, Jennifer Hammack, and Caitlin Powell , “Reconsidering Undergraduate Research Mentoring: A Value Added Proposition?,” Council on Undergraduate Research, 2014.
  • Jennifer Hammack, Rosalie Richards, Larry Bacnik, Robin Lewis, Doreen Sams, Rebecca McMullen, and Caitlin Powell , “Mr. Miyagi Mentoring: Working with Limited Research Resources in a Public Liberal Arts Setting,” Pre-ISSOTL Conference, 2013.
  • Doreen Sams, “Case Study: Environmental Education and Outreach - Campus Ecology,” National Wildlife Federation , Feb 2012.
  • Doreen Sams, “Cultural Skyping Experiences Across The 12-Hour Divide: A USA Perspective,” Intercom, Tesol International Association, September 2012.
  • Doreen Sams, “Scales Contained in Dissertation,” Handbook of Nonprofit Scales – Perceptual Measures for Research on Nonprofit Organizations, 2016.
  • Kendra Evans and Doreen Sams , “Kendra Evans and Doreen Sams ,” GACE Conference Proceedings, May 2020.
  • Doreen Sams and Robin Lewis , “Undergraduate Research as A Transformative Learning Opportunity: Presenting at The Georgia State Capitol to The Senate and House Representative,” Proceedings Marketing Educators Management Conference, Fall 2019.
  • Tsu-Ming Chiang, Doreen Sams, and Karen Berman , “Mentoring Undergraduate Research Through Study Abroad Courses,” Proceedings Council on Undergraduate Research Biennial Conference, July 2018.
  • Janna Parker, Doreen Sams, and Kevin James , “Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community,” Proceedings AMS Annual Conference , May 2020.
  • Doreen (Dee) Sams, “Overview of Federal Grants: An Opportunity for Marketing Educators to Fund Quality Research and Learn Through Collaboration,” Marketing Educator, Fall 2001.
  • Doreen (Dee) Sams, “Overview of the International Marketing Research and Public Policy from Neglect to Influence,” Marketing Educator, Fall 2001.
  • Jennifer Hammack, Robin Lewis, Rebecca McMullen, Caitlin Powell, Rosalie Richards, Doreen Sams, and Jeanetta Sims , “Handbook of Mentoring Undergraduate Research Second Edition,” Digital Commons, 2017.
  • Kalina Manoylov, Erika Brown (graduate student), and Doreen Sams , “Transformative Learning Experiences Beyond the Classroom: A Longitudinal Case Study of One Organization’s Approach,” Proceedings International Conference for Academic Disciplines, 2019.
  • Tsu-Ming Chiang, Rebecca McMullen, Doreen Sams, and Jeanetta Sims , “Innovation High Impact Learning Practices from Public Liberal Arts, Historically Black to Comprehensive Institutions,” Proceedings AAC&U Conference, Jan 2019.
  • Janna Parker and Doreen Sams , “Volunteerism as Symbolic Consumption: The Hedonic and Utilitarian Value of Volunteerism,” Proceedings Academy of Marketing Science Conference, May 2016.
  • Doreen Sams and Amanda Martin-Akin , “A Marketing Collaborative Adventure: Lessening the Threat of A Sticky Smelly Problem,” Proceedings Marketing Management Association Conference, April 2018.
  • John Branch, Karin Braunsberger, Jie Fowler, Kevin Shanahan, and Doreen Sams , “Strategies to Develop and Recruit for Study Abroad,” Society for Marketing Advances,” Proceedings Society for Marketing Advances, Nov 2017.
  • Tsu-Ming Chiang, Karen Berman, Doreen Sams, and JF Yao, “High Impact Learning Through Mentored Research Opportunities,” Proceedings Council on Undergraduate Research Conference, June 2017.
  • Doreen Sams and Robin Lewis, “Skills Needed For Industry Of The 21st Century Found Obtainable Through Mentored Undergraduate Research: But How Do I Mentor Undergraduate Research?,” Proceedings iCERi 2016 Conference, 2016.
  • Undergraduate Researchers - Sarah Baudin and Abigail Quick, and Mentor - Doreen Sams , “Growing Career Options in the Wastewater Industry: Level of Awareness Among Faculty and Students,” Proceedings National Council on Undergraduate Research, April 2019.
  • Mentor - Doreen Sams and Undergraduate Researchers – Mary Alice Barrington and Henry (Hank) Von Ruden, “Sugar Sweetened Drinks: A Marketing Placement Observational Study,” Proceedings Marketing Management Association Conference, March 2020.
  • Rosalie Richards, Caitlin Powell, Jennifer Hammack, Rebecca McMullin, Larry Backnik, Robin Lewis, and Doreen Sams , “Handbook of Mentoring Undergraduate Research,” Digital Commons, July 2014.
  • Janna Parker and Doreen Sams , “Eco-Feedback Technology’s Influence On Water Conservation Attitudes and Intentions of University Students in the USA: An Experimental Design,” Sustainable Water Use and Management: Examples of New Approaches and Perspectives, Springer, March 2015.
  • Kendra Evans and Doreen Sams , “Marketing Strategies for Institutions of Higher Educations’ Career Services: An Empirical Study,” Proceedings Marketing Management Association Conference, March 2020.
  • Doreen Sams and Janna Parker , “Does Building Brand Communities in A Nonprofits Organization Lead to Organizational Commitment?,” Proceedings Atlantic Marketing Association, Sept 2019.
  • Doreen Sams and Janna Parker , “Book Chapter: The Perspective of Small retailers on Sustainability: An Exploratory Study for Scale Development,” Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Spring Publishing Germany, 2016.
  • Doreen Sams, “Key Course Elements Delivered Through Actions and Reflections: Making It Stick,” Proceedings Augustana Conference on Undergraduate Research and Innovative Teaching, May 2020.
  • Kymberly Drawdy, Anastasia Lin, and Doreen Sams , “Developing and Growing a Regional or Statewide Undergraduate Research Collective,” Proceedings Council on Undergraduate Research Conference, June 2019.
  • Karen Berman, Doreen Sams, and Tsu-Ming Chiang , “Processes and Hurdles of a Successful and Growing Mentored Undergraduate Research & Creative Endeavors Program,” Proceedings Processes and Hurdles of a Successful and Growing Mentored Undergraduate Research & Creative Endeavors Program, June 2019.
  • Doreen Sams, Tsu-Ming Chiang, and Kelly Massey , “Undergraduate Research Collaboration: Student-Initiated Faculty-Guided Interdisciplinary Research Connections,” Proceedings Council on Undergraduate Research Conference, June 2019.
  • Chiang, Tsu-Ming, Kelly Massey, and Doreen Sams , “Conducting Undergraduate Research Through Partnerships with Community,” Proceedings National Council on Undergraduate Research, Apil 2019.
  • Doreen Sams, “Study Abroad Benefits from a Host Country Agency Partnership,” Proceeding Iated Organization, ICERI Conference, Nov 2018.
  • Donna Bergenstock, Doreen Sams, and Paul Dowling , “Innovation in Teaching International Marketing,” Proceeding Marketing Management Fall Educators Conference, Sept 2018.
  • Doreen Sams, “Scaffolding International Exchanges of Culture and Business Course Content Through Shared Technology,” Proceedings. Marketing Management Fall Educators Conference, Sept 2018.
  • Kelli Brown, Tsu-Ming Chiang, and Doreen Sams , “Undergraduate Research as a University’s Signature Transformative Learning Experienc,” Proceeding Council on Undergraduate Research Biennial Conference, July 2018.
  • Hasita Mahabaduge, Doreen (Dee) Sams, Tsu-Ming Chiang, Kalina Manoylov, and Kelly Massey, “Undergraduate Research and Creative Endeavors: Lessons from a Professional Learning Community,” Proceedings USG Teaching and Learning Conference, April 2018.
  • James Blair, Doreen Sams, Philip Frank, Mary Harrison, Reginald Sheppard, and Chi Zhang , “Best Practices in Teaching Marketing Research,” Proceedings Society for Marketing Advances, Nov 2017.
  • Doreen Sams, “The Undergraduate Mentoring Process: Contributions to Efficiency & Success,” Proceedings Marketing Management Association Conference, Sept 2016.
  • William F. Crittenden, Stacey Hills, Karen L. Koza, Doreen Sams, Hannah Walters , “Enriching the Educational Experience for Students through Faculty-Student Research Collaborations,” Proceedings Marketing Management Association Conference, Sept 2016.
  • Doreen Sams and Jeanetta Sims , “Maximizing Marketing Partnerships - Empowering Your Effectiveness: College as Value Adding Assets,” Proceedings American Marketing Association Nonprofit Conference, July 2016.
  • Robin Lewis, Rebecca McMullen, Jennifer Hammack, Doreen Sams, and Jeanetta Sims , “Mentored Undergraduate Research Handbook, 2nd Edition,” Proceedings Council on Undergraduate Research, June 2016.
  • Janna Parker, Amit Poddar, Doreen Sams, and Kalina Manoylov , “Water Conservation On Campus: Experimental Study Examining The Role Of Advertising And Technology In Promoting Water Conservation Among College Students,” Proceedings Marketing Management Association, April 2016.
  • Ron Smith, Doreen Sams, Joanna Schwartz , “Impact of Personal Beliefs in Business-to-Business Buyer Decisions,” Proceedings Association of Marketing Theory and Practice, March 2016.
  • Doreen Sams, “Creatively Using Electronic Delivery Within Ferpa Compliance,” Proceedings Marketing Management Association Fall Educators' Conference - Puerto Rico, Sept 2015.
  • Mentor - Doreen Sams and Undergraduate Researchers - Victoria Carver, Lisa Ouyang, Kayla Draffin, Sandra Schodowski, and Andrew Richardson , “Where Does One Search for Medical Help and Information Search in the 21st Century?,” Proceedings IntellectBase Conference, Oct 2016.
  • Undergraduate Researcher - Sean Grimes and Mentor - Doreen Sams , “Utility Dashboards: Understanding Student Interest,” Proceedings National Council on Undergraduate Research , April 2016.
  • Mentors - Doreen Sams and Robin Lewis, and Undergraduate Researchers - Carly O’Saben, Yannick Hass, Jason Lambert, and Ashley Savarnsky, “Strategic Branding: Undergraduate Research Conferences,” Proceedings GURC Conference, Nov 2016.
  • Undergraduate Researchers - Ryan Blumenthal, Leslie Bowker, Natalee Laye, Hope McDonald and Mentor - Doreen Sams , “FOG Awareness, Advertisement Effectiveness, and Intentions of Middle School Students: An Empirical Study,” Proceedings National Council of Undergraduate Research , April 2016.
  • Mentors - Doreen Sams and Robin Lewis, and Undergraduate Researchers - Carly O’Saben, Jason Lambert, Yannick Hass, and Ashley Savarnsky , “Brand Positioning: New Regional Undergraduate Research Conference,” Proceedings Atlantic Marketing Association Conference,, Sept 2016.
  • Mentor - Doreen Sams and Undergraduate Researchers - Leslie (Fagan) Kennedy and Hadleigh Wilson, “Marketing Observations: Product Placement – Sporting Events,” Proceeding Marketing Management Association, March 2020.
  • Rebecca McMullen, Jennifer Hammack, Robin Lewis, Doreen Sams, Steven Jones, “Revealing the Factors that Impact Faculty’s Role as Undergraduate Research Mentors: An Empirical Study,” Proceedings Conference of Higher Education Pedagogy, Feb 2016.
  • Robin Lewis, Doreen Sams, Jennifer Hammack, Rebecca McMullen, Rosalie Richards , “Mentoring Undergraduate Research,” Proceedings USG Teaching and Learning Conference, 2015.
  • Doreen Sams, Jennifer Hammack, Rebecca McMullen, and Robin Lewis , “Engaged Learning: Social Media and the Classroom,” Proceedings USG Teaching and Learning Conference, 2015.
  • Amy Alice Chastain and Doreen Sams , “Qualitative Study in Intercultural Communication Exchange Competency: Bridging the Cultural Divide,” Proceedings IALIC Portugal, 2014.
  • Doreen Sams, “Undergraduate Research and Institutional Boards: Facilitators or Hindrance,” Proceedings Marketing Management Association Fall Educators Conference, Sept 2014.
  • Doreen Sams and Janna Parker , “Assignment of Value Chain Environmental Responsibility: Small Retailers’ Perspective,” Proceedings IMP Conference in France, Sept 2014.
  • Doreen Sams, Robin Lewis, and Rosalie Richards , “Open Re-Sourcing: Higher Education Mentoring Handbook,” Proceedings CUR: Biennial Conference, June 2014.
  • Doreen Sams and Janna Parker , “The Perspective of Small Retailers on Sustainability: An Exploratory Study for Scale Development,” Proceedings AMS Conference, May 2014.
  • Doreen Sams and Minna Rollins , “Cross-Cultural Communication via Videoconferencing: Strategies for a Successful International Marketing Assignment,” Proceedings Mangement Management Association Conference, March 2015.
  • Janna Parker and Doreen Sams , “The Role of Economics and Emotion in Adoption of Water Conservation Technology: A Between Subject Experimental Design,” Proceedings Marketing Management Association Educators Conference, March 2014.
  • Karen Berman and Doreen Sams , “Economic Impact of College Theatres’ Attendees through Indirect Spending in a Local Community: Pilot Study,” Proceedings AABRI Conference, Jan 2014.
  • Ron Smith and Doreen Sams , “Sustainability Across the Marketing Curriculum: Collaborative Projects and Classrooms,” Proceedings Georgia Sustainability Network Conference , August 2013.
  • Banerjee, Koushik, Hauke Busch Amanda Chase, Jennifer Hammack, Caitlin Powell, Robin S. Lewis, Rebecca McMullen, Rosalie Richards, and Doreen Sams , “Mentorship as an Agent of Change: Student, faculty and global community stakeholders,” Proceedings USG Teaching and Learning Conference, Apil 2-12.
  • Doreen (Dee) Sams and Philip Sams , “Software Security Assurance a Matter of Global Significance: Within the Product Life Cycle,” Proceedings lobal Digital Business Association, Inc., GDBA Annual Conference, Oct 2010.
  • Cynthia Cano and Doreen (Dee) Sams , “Ethical Decision-Making of Business Students: A Field Observation,” Proceedings Association of Marketing Theory and Practice, March 2010.
  • Fernando Jaramillo, Robert Nixon and Doreen , “The Effect of Law Enforcement Stress on Organizational Commitment,” Proceedings Southern Management Association, Nov 2004.
  • Mentors - Cynthia Cano and Doreen Sams, and Undergraduate Researcher - Wesley Austin , “Multiculturalism In North America: A Framework For Predicting Demographic Changes,” Proceedings Southern Management Association, Nov 2006.
  • Mentor - Doreen Sams, and Undergraduate Researchers - Michael Hersh, Shannon O’Keefe, Emily Scarboro, Zachary Tuman, and Laurern White , “Creativity’s Role in the Success of College of Business Students: An Empirical Study,” Proceedings Intellectbase International Consortium Conference, Oct 2011.
  • Mentors - Janna Parker and Doreen Sams, and Undergraduate Researcher - Ivan Manoylov , “Sustainability Across the Marketing Curriculum: Undergraduate Research Mentoring,” Proceedings Georgia Sustainability Network Conference , Augsut 2013.
  • Undergraduate Researchers - Brennen Sowell and Ivan Manoylov, and Mentors - Janna Parker and Doreen Sams , “The Personal Story of Small Retailers Behind Environmental Sustainability Change: Depth Interviews,” Proceedings SOBIE Conference, April 2014.
  • Undergraduate Researcher - Emily Scarboro and Mentors - Doreen Sams and JaLynn Hudnall , “Overcoming Before and Aftermarket Sustainability Paradigms: A Holistic Perspective,” Proceedings SOBIE Conference , april 2011.
  • Undergraduate Researcher - Nikki Lekas, and Mentors - Janna Parker, Amit Poddar, and Doreen Sams , “The Perceived Economic and Emotional Value of Eco-Feedback Technology,” Proceedings SOBIE Conference, April 2013.
  • Undergraduate Researcher - Tara McCarthy and Mentors Doreen Sams and Joseph Schwartz , “Studying Abroad: Discovery of the Missing Links an Empirical Study,” Proceedings SOBIE Conference, April 2013.
  • Doreen Sams, Rosalie Richards, Larry Bacnik, Jennifer Hammack, Caitlin Powell, Doreen Sams, Rebecca McMullen, and Robin Lewis , “Mentorship a Competitive Advantage in a Global Marketplace,” Proceedings SoTL Commons Conference, March 2013.
  • Anne Hoel, Sarit Levy, Doreen Sams, Sherry Robinson, Minna Rollins , “Sustainability and Education Methodologies: Various Ways to Green the Business Curriculum,” Proceedings Intellectbase International Consortium Conference, Oct 2012.
  • Anne Hoel, Doreen Sams, and Minna Rollins , “Teaching Sustainability Beyond The Classroom,” Proceedings Marketing Management Association Fall Educators Conference, Sept 2019.
  • Doreen (Dee) Sams, Gregg Kaufman, and Brian Mumma , “Beyond the Classroom Product Offerings: A Shared Learning Experience in Citizen Science,” Proceedings Intellectbase International Consortium Conference, May 2012.
  • Doreen Sams and Phil Sams , “ROA / ROI-Based Load And Performance Testing Best Practices: Increasing Customer Satisfaction and Positive Word-of-Mouth Advertising,” Proceedings Intellectbase International Consortium Conference, April 2012.
  • Doreen Sams and Minna Rollins , “Phoenix Rising a USA Perspective: The Multilevel/Multimodal Reflections of a Recipe for Triangulation of a Globalized Learning Opportunity,” Proceedings Phoenix Rising a USA Perspective: The Multilevel/Multimodal Reflections of a Recipe for Triangulation of a Globalized Learning Opportunity, 2011.
  • Doreen Sams, Mohammad Ayub Khan, and Monica Ospina , “Cultures Influence on Managements’ Best Practices Strategy Adoption: Study Across NAFTA Region,” Proceedings AABRI Conference, March 2011.
  • Undergraduate Researcher - Matthew Boyle and MentorDoreen (Dee) Sams , “Investment Analysis,” Proceedings SOBIE Annual Academic Conference, April 2011.
  • Doreen (Dee) Sams and Gregg Kaufman, “Paideia and the Liberal Arts University,” Proceedings 10th Annual National Outreach Scholarship Conference, Sept 2009.
  • Doreen (Dee) Sams, “Where Have All the Mad Cows Gone? A Critical Look at a Multinational Health Crisis,” Proceedings Middle Atlantic and New England Council for Canadian Studies / Southern Association for Canadian Studies Conference, Oct 2008.
  • Cynthia Rodriguez Cano and Doreen (Dee) Sams , “Body Modification and Self-Expression: An Investigation of College Students,” Proceedings Society for Marketing Advances, Nov 2008.
  • Cynthia Rodriguez Cano, Doreen (Dee) Sams, and Undergraduate Researcher - Valerie Kimball , “Human Commonalities as Determinants of Global Marketing Strategy: Standardization versus Adaptation,” Proceedings Society of Business, Industry, and Economics 11th Annual Conference, April 2008.
  • Cynthia Rodriguez Cano, Doreen (Dee) Sams, and Joseph Schwartz , “Is Socially Responsible Behavior Good Business? An Investigation of Voluntary Labeling of Potentially Hazardous Products.” Abstract Format,” Proceeding Association of Marketing Theory and Practice, March 2008.
  • Doreen Sams, “Significant Influences on Advertising Research In The United States,” Proceedings CHARM Historical Conference, May 2003.
  • Andrea Scott and Doreen Sams , “Triangulatory Reciprocal Benefit in Social Marketing: Measuring Motivation at Cause-Related Fitness Events,” Proceedings SMA Conference, Nov 2001.
  • Miriam Stamps and Doreen (Dee) Sams , “Ethics, Social Responsibility and Vulnerable Consumers: International and Multicultural Strategic Implications,” Proceedings 2nd International AmFiTan Development Ethics Conference, 2001.
  • Doreen (Dee) Sams, Miriam Stamps and Greg Marshall , “An Altruistic Approach to Product Warning Labeling: Propositions and Justification,” Proceedings Society for Marketing Advances Conference, Nov 2000.
  • Miriam Stamps and Doreen (Dee) Sams , “Target Marketing, Ethics, Product Liability, and Vulnerable Consumers: International and Multicultural Strategic Implications,” Proceedings Academy of Marketing Science Multicultural Conference Hong Kong, Sept 2000.
  • Karen Berman and Doreen Sams , “Assessment in Undergraduate Research – Students, Faculty, Curriculum, and Institutions: Five Years of AAC&U Rubrics Assessment,” Proceedings Council on Undergraduate Research Conference, June 2020.
  • Doreen Sams and Undergraduate Researchers - Michael Hersh, Shannon O’Keefe, Emily Scarboro, Zachary Tuman, and Lauren White , “Creativity’s Role in the Success of College of Business Students: An Empirical Study,” Review of Higher Education and Self-Learning, 2011.
  • Undergraduate Researchers - Hannah Tyson and Carmen Joiner and Mentor - Doreen Sams , “Marketing is More Than a Pretty Face: Brandings Contributions to Environmental Sustainability,” Proceedings National Council on Undergraduate Research, 2019.
  • Mentor - Doreen Sams and Undergraduate Researchers - Victoria Carver, Lisa Ouyang, Kayla Draffin, Sandra Schodowski, and Andrew Richardson , “Where Does One Search for Medical Help and Information Search in the 21st Century?,” Proceedings GURC Conference, Nov 2016.
  • Mentors - Doreen Sams, and Janna Parker and Undergraduate Researchers - Emily Scarboro and Ivan Manoylov , “Sustainability Paradigm: Perspective of the Small Retailers,” Proceedings Sustainable Development and Planning Conference, Wessex Institute of Technology in Kos Greece, May 2013.
  • Undergraduate Researcher - Christine Aiello, and Mentors - Doreen (Dee) Sams, and Cynthia Rodriguez Cano , “The Influence of Technology on Word-of-Mouth Advertising: A Conceptual Model,” Proceedings The Society of Business, Industry, and Economics 9th Annual Conference, April 2007.
  • Mentors - Janna Parker and Doreen Sams, and Undergraduate Researcher - Danielle Mullen , “Sustainability Across the Marketing Curriculum: Water Conservation,” Proceedings Georgia Sustainability Network Conference, August 2013.
  • Mentors - Cynthia Cano and Doreen Sams, and Undergraduate Researcher - Wesley Austin , “Multiculturalism In North America: A Framework For Predicting Demographic Changes,” Proceedings Second Biennial Regional Conference Southern Association of Canadian Studies, Oct 2006.

Recent Conversations

You have not asked, answered, or commented on any questions.